A year in the making, the full site redesign strategy of vw.com was to develop a user experience more akin to using a piece of software than to browsing a traditional website. It features unique widget-style navigation to allow users fast access to all the tools necessary to navigate the site. The new vw.com employs many web 2.0 features such as a robust search engine that doubles as the secondary navigational system, seamlessly sorting media results from all over the web, including Google, Flickr and YouTube. Other features include a Yahoo Maps/Flash-integrated interface to locate dealerships, full-screen gallery slideshows, seamless e-commerce, and a password-protected community section for car owners.

This website is the online-extension of a program developed for VW Auto Shows. Attendees have a chance to shut themselves in a sound-proof Beetle and rock out karaoke-style to the song of their choice. All the footage is captured on video and uploaded to vwcaraoke.com, where users can browse, sort, and vote on each video via a seamless Flash/YouTube interface.

Banner promotes the much-hyped return of the VW Rabbit. We can't outright say what behavior rabbits are most famously associated with -- we leave it blank for people to use their imagination. Released in tandem with a hugely popular t-shirt of the same phrase, the banner kept users entertained for an average of almost 4 minutes with efforts to uncover all of the different things our VW Rabbit was capable of.

Site originated as a way to reward VW Owner's with a gift towards the end of their lease contract -- keeping VW fresh on the mind. Owners are given 30 days to create a customized photo-book filled with memories of their road-trips, along with any other photos they might want to add. Owners can also pepper their memories with professionally-shot car imagery supplied by VW to enhance the beauty of their album. At the end of 30 days, VW will print the photo-book, bind it in a personalized cover, and ship it to owners, free of charge.

Flash modules were created specifically for retail automotive sites such as cars.com, edmunds.com, and kellybluebook.com. The strategy was to deliver a fast, fresh insight into the brand and brawn behind every VW model. These were effective during the stressful final stages of narrowing down the brand that is right for them. Every VW model has its own unique experience, pairing a 3D car navigation system with a handful of specs and features that make each model so special.

Coinciding with a much-loved print campaign, these banners showcased a defiantly silly attitude in an industry often clouded by an air of cold, serious machismo. By peeling back the label, users were happily surprised to watch the 'pills' bolt out of their packaging to drive in loops and figure-8's across the webpage.

Developed from a commercial into a viral internet phenomenon. Showcasing all of the amazing stunts that weren't used for the broadcast spot, huckinchicken.com rewarded visitors with increasingly insane dirt bike tricks that were unlocked as more people visited. The buzz was so great that our target of one million viewers was reached in only 10 days, bestowing upon visitors an extended behind-the-scenes look into Big Huckin's record-breaking long jump (for a chicken, that is). The site also cross-promoted Huckin' Chicken's Myspace and Flickr pages, where users could get extra goodies such as downloadable videos, wallpapers, and AIM icons.

Intent of this project was to empty the thousands of Stacker toys left in BK's warehouse. This was accomplished by shooting a series of web videos showing just how much fun it is to play with toys. One set of videos aired weekdays from 9 to 5 to illustrate all the different ways to kill a Stacker using standard office equipment. The Stackers even poked fun at ABC television by recreating scenes from Ugly Betty, Desperate Housewives, Grey's Anatomy and Lost – all of which were on abc.com's Web-TV section. Each video ended with a call to action to purchase the Stackers toys at stackersunion.com.

Introduced the UK arrival of the first 100% Angus beef burger ever to be served at a fast food chain. It mocked competitors by prompting users to order one at the fictitious burger chain Fast Burger. Pulling the string causes the employee to laugh in your face like a cackling puppet. The contagious laughing proceeds from the cashier, to the cook, all the way up to the Fast Burger CEO sitting in his fancy office. The release of these video banners were tied to a commercial spot of the same nature.

Web experience coincided with the release of BK-themed Xbox games -- offering users a way to enrich their playing experience. One website let gamers trick out their own pocketbike with customized paint jobs, decals, and text, thereby allowing them to use their own personal bikes in actual game play of Pocketbike Racer. Another site allowed users to register their point-scoring in Sneak King; points were added to a global pool that would unlock new 'flourish moves' to use in the game as the pool grew in size. We even offered special rewards cards that redeemed discounted food at Burger King with accumullated miles driven in Pocketbike Racer.

First fully integrated re-branding of Absolut Vodka in 25 years revolved around the idea of identifying penultimate objects of any class as The Absolute (from pens and staplers, to cult movies and rock clubs). The online component of this campaign was an ideal opportunity to engage users with their own opinions of such claims. One aspect featured GPS-enhanced banners that acted as the local treasure maps to free drinks at the best dive bars. Another turned barstool gossip into a drink-and-dial confessional booth where users could listen to anonymous voicemail tales on being dumped, online dates gone awry, and office party scandals. Yet another aspect transformed karaoke bars into a kitschy online American Idol for the common-folk. All of these ideas culminated in a site that recorded all of The Absolutes in a giant wiki-style book that users could browse, bookmark, and edit.

Engaged users in the holiday spirit by presenting the top 13 favorite holiday ads of seasons past. Set up to resemble a cozy family portrait wall, users were encouraged to vote on their favorite ad in the hopes of pushing it into ‘most-loved’ slot and earning a chance to win a trip to stay at the Ice Hotel in Sweden. Additionally, the site featured a great viral component that doubled as a holiday e-card service, offering cheeky Mad Lib-style sentiments that corresponded to each holiday ad.

Celebrated the urban spirit by commissioning three acclaimed graffiti artists to adorn a print ad originally featuring a lone bottle of Absolut Raspberri. By digitizing the original artwork, the online component offered an opportunity for users to engage their own creativity by being able to remix the original elements. One ad allowed users to re-color the artists' work via an intuitive paint-by-numbers interface, and sign it with their own initials to make it their own. Another ad spliced up human beatboxing and used a Simple Simon-like interface to challenge users to complete a series of increasingly difficult stages, ultimately rewarding diligent users with a dazzling light and sound show that corresponded with their efforts in the game.

Campaign was focused on finding ways to celebrate the cold Winter months inside. The bottles were shot in 3 locations where in-door activities could prevail. One banner allowed you to play a real gambling card game against a computerized opponent, while another taught you all sorts of fun things you could do inside a sportsbar by way of unscrambling the randomly-generated answers upon a frosted window pane. A third banner took place inside an Aspen ski lodge, where users had to investigate all the nooks of the cabin to shut out the winter drafts. Upon completion of each activity, users were rewarded with a signature winter cocktail recipe.

Absolut secured an exclusive deal with flavorpill.com to become the first brand to completely re-skin the site from the masthead down to the footer. This allowed us to transcend traditional banner advertising to achieve something more artistic, presenting users a cohesively themed environment where we could offer screensavers and wallpapers. It gave me an opportunity to work directly with artists and designers whom I greatly admired, conjuring monthly themes to coincide with the content of each particular issue.

Debuting in tandem with a print and broadcast campaign of the same nature, these banners illustrated balance by placing the Level bottle startlingly on its side and using the air bubble within as a balance tool. Shot entirely in black and white and utilizing smooth motion effects, the campaign exuded sophistication -- separating it from the Absolut parent brand.

Community site which partnered Lowes with Habitat For Humanity to offer people an opportunity to work together to help those less fortunate. Site breaks down the steps required to build a house – from pouring the foundation, to building the structure, to choosing the threshold and paiting the fence. Starting from step 1, users are given a particular task, then prompted to hand-off the next responsibility to a friend. Each decision is documented, allowing all participants to take pride and ownership in their contribution to the work. For every completed virtual house, Lowes would donate the supplies necessary for Habitat For Humanity to build a real home for a family in need.

Before evolving into the current slogan, the new Sprint's tagline was focused on having technology in your hands, Now. This brand-awareness site utilized specialized video billboards placed all around the world. Users could visit the site to watch global live streaming video, whilst also interacting with onlookers by typing out text that would appear on the billboard they were watching. Additionally, users could 'freeze' the video at any point to generate a unique snapshot that they could pass to friends.

Explored the idea of using community sites as a tool for social philanthropy by partnering Sprint with the American Red Cross. Using a series of six shortcodes, people could send text messages to the continent of their choice, from anywhere at any time. For every 100 messages received, Sprint would donate 10 liters of fresh drinking water to an area in need. All user activity is recorded on the website, where users navigate a zoom-style map of the world to read all of the daily messages, and keep track of the total amount of donated water.

Created original content and interactive applications, as well as completely re-designed the UI and visual design, the Nextel Insider went from a lackluster duplication of off-line materials, to a highly successful microsite where users could visit on a quarterly basis to gain valuable insight into Nextel's brand and new products.

Showcasing Sprint/Nextel's new brand of 'Yes I Can', this community site was geared to show off people's hidden talents. By uploading photos and videos, users were given the opportunity to achieve web-celebrity-dom through performing such hysterically useless talents as belching the entire alphabet, squirting milk through their eyes, and playing electric guitar with their feet.

Cross-promotional campaign to commemorate the debut of a Nextel-sponsored monorail and station in Las Vegas. The site offered upcoming events and details about the station, which offered such amenities as a Las Vegas concierge service, a free wi-fi Tech Lounge and a 7,000 square foot Center of Excellence to unveil new products and technologies.

Quiz mimicked a classic tv gameshow to help consumers navigate through the near-infinite choices involved in purchasing a cellphone. Complete with retro music and kitschy cartoon effects, users completed a 3-step quiz to find the cellphone model that most accurately fit with their lifestyle.