Ah, the little banner that could! Our brief was fairly straight forward: create a banner to promote AXE Excite, and leverage the cinematically epic TV commercial that featured angels falling from the sky. Our solution was decidely anti-epic: an 8-bit videogame to pay homage to the classic NES days of our youth. We developed an addictively simple game mechanic that fell somewhere between Frogger and Centipede, and worked closely with renowned pixel artist Doctor Octoroc to produce the visuals and soundtrack. The results were off the charts – engagement rates were 3x higher than our goal, and average time spent playing was well over 3 minutes. The best part is the Easter Egg, which randomly occurs when you make it past 7,000 points. I won't give it away, but I will say that it involves 8-bit nudity. :)

Banner promotes the much-hyped return of the VW Rabbit. We can't outright say what behavior rabbits are most famously associated with -- we leave it blank for people to use their imagination. Released in tandem with a hugely popular t-shirt of the same phrase, the banner kept users entertained for an average of almost 4 minutes with efforts to uncover all of the different things our VW Rabbit was capable of.

Ralph Lauren wanted an app that offered mobile-commerce for their youth brand, Rugby. What we developed was a highly interactive iPhone app that allowed users to quite literally become the new face of the brand. The app featured a slick drag-n-drop interface that augmented a user's face onto a Rugby model and allowed them to create custom-made clothing on the go. By turning each creation into a custom-designed crest, users could share their creations with friends, as well as purchase any garment made by any other user. The app was such a success that it won Ralph Lauren 2009 Mobile Marketer of the Year.

To expand on the popular 'Cleans Your Balls' viral video, we came up with the idea to send contextually relevant 'balls' to celebrities who were big in the social space. The hope was that their propensity for yapping on Twitter would get them to talk about the hiliariously funny set of balls Axe sent them. Each gift was accompanied by a card addressed to the celebs' Twitter handle, effectively blurring the line between digital and traditional marketing. After the balls shipped, we hosted the ball portraits on AXE's Facebook page and created a simple 'Whose Balls Are These?' game for users to get in on the fun, too.

This website is the online-extension of a program developed for VW Auto Shows. Attendees have a chance to shut themselves in a sound-proof Beetle and rock out karaoke-style to the song of their choice. All the footage is captured on video and uploaded to vwcaraoke.com, where users can browse, sort, and vote on each video via a seamless Flash/YouTube interface.

Coinciding with a much-loved print campaign, these banners showcased a defiantly silly attitude in an industry often clouded by an air of cold, serious machismo. By peeling back the label, users were happily surprised to watch the 'pills' bolt out of their packaging to drive in loops and figure-8's across the webpage.

A year in the making, the full site redesign strategy of vw.com was to develop a user experience more akin to using a piece of software than to browsing a traditional website. It features unique widget-style navigation to allow users fast access to all the tools necessary to navigate the site. The new vw.com employs many web 2.0 features such as a robust search engine that doubles as the secondary navigational system, seamlessly sorting media results from all over the web, including Google, Flickr and YouTube. Other features include a Yahoo Maps/Flash-integrated interface to locate dealerships, full-screen gallery slideshows, seamless e-commerce, and a password-protected community section for car owners.

In 2008, The Siebel Foundation asked us to translate its successful statewide anti-drug program, The Meth Project, to a nationwide digital program. We came up with Meth TV, an online video channel where all the programming is on meth. Meth TV featured content and experiences to educate teens about the effects of meth. They could then create their own videos for a chance to win prizes. Additionally, users could see the effects of meth over time on their own face using the Meth Face app on banner ads, mobile phones, web sites, or out of home photo booths. Similarly, we created the Wastebook app as a memorable and viral way for users to experience how their social lives would disintegrate if they became addicted to meth.

This microsite for Westin Hotels brought their tagline – This Is How It Should Feel to life through a series of richly emotional interactive experiences. Users learned about the hotels' exceptional amenities not by reading about them, but rather by playing with them. Generate a field of blooming flowers, blow bubbles, toss feathers, even play connect-the-dots in a starry night sky... a total of twelve mini experiences delivered the promise of a hotel that is obsessed with sensual comfort. The campaign was bolstered by an innovative media plan that brought these experiences out into the web, resulting in more than double the normal rate of online-bookings throughout the duration of the project.

Developed from a commercial into a viral internet phenomenon. Showcasing all of the amazing stunts that weren't used for the broadcast spot, huckinchicken.com rewarded visitors with increasingly insane dirt bike tricks that were unlocked as more people visited. The buzz was so great that our target of one million viewers was reached in only 10 days, bestowing upon visitors an extended behind-the-scenes look into Big Huckin's record-breaking long jump (for a chicken, that is). The site also cross-promoted Huckin' Chicken's Myspace and Flickr pages, where users could get extra goodies such as downloadable videos, wallpapers, and AIM icons.

Introduced the UK arrival of the first 100% Angus beef burger ever to be served at a fast food chain. It mocked competitors by prompting users to order one at the fictitious burger chain Fast Burger. Pulling the string causes the employee to laugh in your face like a cackling puppet. The contagious laughing proceeds from the cashier, to the cook, all the way up to the Fast Burger CEO sitting in his fancy office. The release of these video banners were tied to a commercial spot of the same nature.

Intent of this project was to empty the thousands of Stacker toys left in BK's warehouse. This was accomplished by shooting a series of web videos showing just how much fun it is to play with toys. One set of videos aired weekdays from 9 to 5 to illustrate all the different ways to kill a Stacker using standard office equipment. The Stackers even poked fun at ABC television by recreating scenes from Ugly Betty, Desperate Housewives, Grey's Anatomy and Lost – all of which were on abc.com's Web-TV section. Each video ended with a call to action to purchase the Stackers toys at stackersunion.com.

In an effort to position TIAA-CREF as an innovative thinker, we created a crowdsource competition about savings geared to college students. The competition called for submissions of groundbreaking ideas for ways to raise the US Savings Rate to 10%. The contest revolved around a Facebook page where users could get inspired about ideas by learning about the US Savings problem in interesting ways – quizzes, Twitter hashtags (#savefail and #savewin), and a series of entertaining videos featuring an improv team stopping shoppers on the streets of NYC to educate them about our nation's savings crisis. In the end, the number of submissions tripled our client's expectations, and the winner was featured on an interview with CBS Marketwatch.

Celebrated the urban spirit by commissioning three acclaimed graffiti artists to adorn a print ad originally featuring a lone bottle of Absolut Raspberri. By digitizing the original artwork, the online component offered an opportunity for users to engage their own creativity by being able to remix the original elements. One ad allowed users to re-color the artists' work via an intuitive paint-by-numbers interface, and sign it with their own initials to make it their own. Another ad spliced up human beatboxing and used a Simple Simon-like interface to challenge users to complete a series of increasingly difficult stages, ultimately rewarding diligent users with a dazzling light and sound show that corresponded with their efforts in the game.

Campaign was focused on finding ways to celebrate the cold Winter months inside. The bottles were shot in 3 locations where in-door activities could prevail. One banner allowed you to play a real gambling card game against a computerized opponent, while another taught you all sorts of fun things you could do inside a sportsbar by way of unscrambling the randomly-generated answers upon a frosted window pane. A third banner took place inside an Aspen ski lodge, where users had to investigate all the nooks of the cabin to shut out the winter drafts. Upon completion of each activity, users were rewarded with a signature winter cocktail recipe.

Engaged users in the holiday spirit by presenting the top 13 favorite holiday ads of seasons past. Set up to resemble a cozy family portrait wall, users were encouraged to vote on their favorite ad in the hopes of pushing it into ‘most-loved’ slot and earning a chance to win a trip to stay at the Ice Hotel in Sweden. Additionally, the site featured a great viral component that doubled as a holiday e-card service, offering cheeky Mad Lib-style sentiments that corresponded to each holiday ad.

Absolut secured an exclusive deal with flavorpill.com to become the first brand to completely re-skin the site from the masthead down to the footer. This allowed us to transcend traditional banner advertising to achieve something more artistic, presenting users a cohesively themed environment where we could offer screensavers and wallpapers. It gave me an opportunity to work directly with artists and designers whom I greatly admired, conjuring monthly themes to coincide with the content of each particular issue.

The 2009 TED Wish Prize was awarded to marine biologist and ocean activist Sylvia Earle. Her wish was, quite simply, to save the Oceans, specifically through the designation of global Hope Spots, the marine equivalent to government-sanctioned park land. We spent 9 months creating a brand identity for her project, aptly titled Mission Blue. Additionally, we created an advertising platform to both educate and involve users in the fight. Mission Blue debuted with a Facebook-driven rally that coincided with a celebrity- and scientist-studded expedition to The Galapagos, and featured streaming videos of the journey's progress and findings. The campaign's second phase planned to bring Mission Blue to the masses via a rich website that allowed any user to adopt any square mile of the ocean and fill it with their own inspiring messages of hope.

Magnum is the world's #1 premium ice-cream bar, but it's not sold in the US. They wanted to make a big splash in the US Market, and be instantly recognized as a luxury item as opposed to a packaged good product. We developed a 360 campaign that revolved around putting more Mmmmm in your life. A 4-week teaser campaign showcased indulgent moments with the letter M conspicuously missing, and culminated with a unique partnership with 4square and Sephora to ensure that American women associated this ice cream bar with luxury from their very first taste. Subsequent advertising reinforced Magnum's commitment as a lifestyle brand by clever page takeovers on gossip sites like omg.com, as well as an iPhone app that offered a daily moment of indulgence all year round.

Before evolving into the current slogan, the new Sprint's tagline was focused on having technology in your hands, Now. This brand-awareness site utilized specialized video billboards placed all around the world. Users could visit the site to watch global live streaming video, whilst also interacting with onlookers by typing out text that would appear on the billboard they were watching. Additionally, users could 'freeze' the video at any point to generate a unique snapshot that they could pass to friends.

Quiz mimicked a classic tv gameshow to help consumers navigate through the near-infinite choices involved in purchasing a cellphone. Complete with retro music and kitschy cartoon effects, users completed a 3-step quiz to find the cellphone model that most accurately fit with their lifestyle.