Role
Creative Direction
Links
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(coming soon)
In 2008, The Siebel Foundation asked us to translate its successful statewide anti-drug program, The Meth Project, to a nationwide digital program. We came up with Meth TV, an online video channel where all the programming is on meth. Meth TV featured content and experiences to educate teens about the effects of meth. They could then create their own videos for a chance to win prizes. Additionally, users could see the effects of meth over time on their own face using the Meth Face app on banner ads, mobile phones, web sites, or out of home photo booths. Similarly, we created the Wastebook app as a memorable and viral way for users to experience how their social lives would disintegrate if they became addicted to meth.